Let natural beauty shine bright in 2023!

The world of makeup is constantly evolving and this year is no exception. From bold colors to dewy skin, the makeup trends for 2023 are all about making a statement and embracing self-expression. No matter where you are on your makeup journey, we’ve got the inside scoop on the must-try looks of the year. So, grab your favorite brush, settle in and get ready to be inspired.

Here are 2023’s top makeup trends!

Metallic Eyes

Add some sparkle to your step with metallic eye makeup. Whether you opt for a rich chrome or a subtle shimmer, a metallic look will give you an otherworldly glow. Create a classic look with eyeshadow, or be even bolder with a metallic liquid liner. This trend is ideal for those who want to make their eyes the focal point of their look.

Vibrant Colors

If you love the bright colors that are being shown on fashion runways this season, you’ll also love the matching makeup looks. Dubbed as ‘dopamine glam’ by Beyonce’s makeup artist Sir John, this trend is a take on ‘dopamine dressing’ fashion. Think bright pastel eyeshadows and eyeliners that naturally bring a smile to your face – highly saturated blues, purples, greens, and pinks that are sure to make your look stand out.

Goth Glam

On the other side of the spectrum is the goth glam or vampy look. Fans of the wildly popular Wednesday can rejoice – dark, slightly smudged eyeliner and deep lip colors to match are still all the rage. PS: the classic smokey eye is back and better than ever!

Barely There Foundation

You can stow away your high coverage foundation for now, because this year is all about embracing the skin’s natural texture with ultra light coverage. Consider it an evolution from last year’s “clean girl” trend. Makeup directors at Jason Wu and Chanel agree that 2023 is all about enhancing a natural glow with lightweight products and skin tints.

Bold Blush

Perfect for highlighting fresh, dewy skin, the bold blush look is an excellent way to add warmth to a natural makeup look. Choose creamy, blendable blushes with a blurring formula that makes the skin appear smooth, soft and poreless. You’ll also want to pay attention to the placement of the blush. Create a sculpted look by starting with the apples of the cheeks and working your way beneath the cheekbones.

Standalone Bold Lips

The bold lip is another perfect partner for clean, glowing skin. Rich reds and berry tones are fantastic for creating a bright pop of color, while browns add richness and depth. Be sure to add lip liner to really make the look stand out. You can even choose colors that are a shade or two darker than the actual lipstick to create a more nuanced look, as highlighted in fall’s popular brownie glazed lip trend.


Created by makeup artist Mary Phillips, underpainting is an application technique that has taken Hollywood by storm. A favorite look of stars like Kendall Jenner and Hailey Bieber, underpainting simply means applying concealer and contour before foundation. This helps to define features and create a natural looking glow.

Want to master 2023’s makeup trends? Join us at KZ Academy, San Jose’s premier cosmetology school. You’ll learn everything you need to know about cosmetology, skincare, and more!